The Always On project for Vans Off The Wall aimed to maintain a constant and engaging presence on the brand's social media platforms, with daily posts on Instagram and Facebook.

 

The strategy involved creating and curating dynamic, high-frequency content, including animated reels and video edits.

 

As art directors on the team, we were responsible for designing and executing these pieces, ensuring that each post aligned with Vans' visual identity and resonated with the target audience. The work required a creative and technical approach to producing high-impact content, maintaining consistent visual communication while staying up-to-date with digital consumption trends.