FIELD RESISTANCE
WOMAN'S FOOTBALL HISTORY MUSEUM
Prohibited 80 years ago, women's soccer is still struggling to make up for lost time.
Proof of that? The Women's World Cup was almost upon us but nobody was talking about it.
Media.Monks can't change the players' past.
But we definitely can help them be seen today.
Field Resistance (Resistência em Campo) - an exhibition that invites our Monks to delve into the history of women's football and encourage them to give more visibility to women on the fields this year and beyond.
Our experience was at the auditorium on the 1st floor, considering its layout and re-signifying existing elements.
This key visual was fully developed by me and served as the visual foundation for the entire exhibition. Placed at the entrance of the museum, it introduces the concept of Field Resistance and establishes the visual language that guided the design of the whole experience.
