Eli Lilly Medicine
Curious (TV1)
2026
Creative Director
Directed the creative development of Eli Lilly Medicine’s public health campaign within Globo’s prime-time novela Três Graças, turning a nationwide conversation around unregulated tirzepatide into accessible, science-led storytelling. Across four novela scenes and two institutional breaks, the campaign addressed the risks of irregular and improperly compounded GLP-1 products, reinforcing patient safety, scientific evidence, medical guidance, and responsible treatment.
A large-scale entertainment-meets-public-health initiative designed to bring a critical healthcare conversation into everyday Brazilian culture.
WHAT WE ACCOMPLISHED
Reached 10.5M organic social mentions for Três Graças buzz.
4 novela scenes + 2 institutional breaks bringing patient safety and science-based treatment into prime-time TV.
Generated 7.7M impressions and engaged 274K unique users via Instagram content for the Eli Lilly & Três Graças activation.
DPZ
Pizza Hut
2026
Creative Director
Art Direction and Design for Pizza Hut across campaigns and Always-On, with a focus on building a distinctive brand presence and strengthening community through culturally relevant content. For “Pizzamentos Hutrusivos,” I translated TikTok’s intrusive thoughts trend into a chaotic, native-to-platform visual language, turning random impulses into authentic and entertaining content that felt like culture, not advertising. The Always-On work extended this approach into an ongoing conversation with the community, connecting the brand to everyday moments, trends and audience behaviors.
WHAT WE ACCOMPLISHED
R$63M in digital sales, representing 39% of Pizza Hut’s total sales.
Strengthened Pizza Hut’s digital presence and community engagement, connecting the brand with Gen Z and Alpha through culturally relevant, trend-driven content.
716K registered app users, with app revenue growing 35.8% YoY.
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Vans of The Wall
.Monks
1 flagship activation — special Decompression Zone created at Vans’ Avenida Paulista flagship in São Paulo.
3 Upland drops — campaign rolled out three colorways between August and October 2024.
35 stores across Brazil — Upland campaign deployed across all Vans stores nationwide.
WHAT WE ACCOMPLISHED
Developed daily social content for Vans Off The Wall across Instagram and Facebook, from animated Reels to video edits, maintaining the brand’s visual identity through culturally relevant, platform-native creative.
Also led the visual execution of Upland, creating the campaign’s storefront displays across Vans locations throughout Brazil.
Creative Director
2024
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Riot Games
.Monks
Immersive 6-hour community activation, showcase with influencers, tournaments, prizes, and bespoke TFT fan activations.
Sold-out experience — tickets sold out quickly, with the venue described by attendees as completely packed.
Brazil’s inaugural live TFT gathering — marking the country's premiere physical Teamfight Tactics event to unite the local gaming community.
WHAT WE ACCOMPLISHED
Built always-on creative across Riot Games’ portfolio, translating each game’s universe into culturally relevant content that strengthened community engagement and brand consistency across social platforms.
For Relaxa no Play, brought Teamfight Tactics from screen to reality through an immersive visual experience, connecting gameplay, creators and players through a physical expression of the community.
Art Director
2023
Nubank Vida
.Monks
Supported Nubank’s broader brand and customer acquisition strategy by connecting emotional storytelling with the brand’s ecosystem of products and services.
Translated a human and emotional insight into a brand experience designed to deepen affinity and relevance beyond financial services
Strengthened Nubank’s connection with diverse audiences through an inclusive, culture-led campaign about the many ways people experience love.
WHAT WE ACCOMPLISHED
Directed the creative development of Nubank’s Vida, Formas de Amar campaign, translating the many ways people experience love into an inclusive and contemporary brand narrative. The work explored different relationships, identities and expressions of affection through a distinctive visual language, connecting Nubank with real and diverse experiences of love.
A human-centered campaign that positioned the brand within a broader cultural conversation about identity, relationships and the freedom to love in your own way.
Art Director
2023
